Book Presentation | Studium Generale Lecture
Book Presentation of Beyond the Mulatta: Haunted Hybridity in Advertising
- Date
- Tuesday 11 March 2025
- Time
- Explanation
- Free public lecture, please register below.
- Address
-
Anna van Buerenplein
Anna van Buerenplein 301
2595 DG The Hague - Room
- Auditorium 2.21
On March 11, Lenore Todd presents Beyond the Mulatta. Join the lecture and Q&A—everyone welcome!
Beyond the Mulatta: Haunted Hybridity in Advertising
In her new monograph Beyond the Mulatta: Haunted Hybridity in Advertising, Dr. Lenore Todd chronicles and analyses black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
About Lenore Todd
Dr. Lenore Todd is a lecturer at Leiden University College. Beyond the Mulatta: Haunted Hybridity in Advertising (Brill, 2025) is her second monograph. The first was The Figure of the Other in 9/11 Literature: If You See Something, Say Something (Palgrave Macmillan, 2017).