Boekpresentatie | Studium Generale lezing
Boekpresentatie Beyond the Mulatta: Haunted Hybridity in Advertising
- Datum
- dinsdag 11 maart 2025
- Tijd
- Toelichting
- Vrij toegankelijk, graag wel aanmelden (zie onder)
- Bezoekadres
-
Anna van Buerenplein
Anna van Buerenplein 301
2595 DG Den Haag - Zaal
- Auditorium 2.21
Dit evenement is volledig Engelstalig.
Beyond the Mulatta: Haunted Hybridity in Advertising
In her new monograph Beyond the Mulatta: Haunted Hybridity in Advertising, Dr. Lenore Todd chronicles and analyses black and mixed-race women's trajectory in postcolonial visual culture history. In contemporary western advertising, there is a frequently recurring stock figure of a particular type of black woman. This figure is a of African descent, with a light to medium skin tone and a loosely curled Afro. She is an engine of middle-class aspiration and an avatar of "a better future" that is close at hand, but will never happen.
Everyone is welcome to join; please make sure to register, and bring your questions for the Q&A!
About Lenore Todd
Dr. Lenore Todd is a lecturer at Leiden University College. Beyond the Mulatta: Haunted Hybridity in Advertising (Brill, 2025) is her second monograph. The first was The Figure of the Other in 9/11 Literature: If You See Something, Say Something (Palgrave Macmillan, 2017).